Jaama completes rebrand journey with launch of new website

Jaama, the UK’s leading fleet management software specialist, has unveiled its newly redesigned website — the final milestone in its comprehensive rebrand journey. With over two decades of experience and more than 1.5 million assets supported, Jaama continues to lead the fleet technology sector with its flagship platform, Key2.

The rebrand places customer experience and service excellence at the forefront, reflecting Jaama’s longstanding mission to support fleets not just with cutting-edge technology, but with trusted partnership and responsive support.  The new website enhances user experience with modern design, intuitive navigation, and expanded resources — mirroring the company’s award-winning software ethos. 

“This rebrand is about more than just a fresh look — it’s about reinforcing who we are and how we support our customers,” said Michelle Batty, Head of Marketing at Jaama. “We’ve always believed in putting our customers first — understanding their challenges, being there when they need us, and building long-term relationships. The new website is a digital extension of that commitment.”

Jaama’s customer-first culture is deeply embedded in its software and service model. From onboarding to ongoing support, the company works closely with clients to ensure long-term success, with a dedicated customer support team, regular product updates, and hands-on account management.

“Our technology is powerful, but it’s our people and support that truly make the difference,” added Batty. “Whether a fleet is running 100 vehicles or 100,000, we’re committed to being a partner they can rely on.”

With intuitive navigation, improved resources, and a modern design, the new website has been built with user experience at its core — just like the award-winning fleet management solutions it represents.  The new website brings this breadth of expertise to life, acting as a one-stop shop for information, insight and support for fleet professionals.

Jaama will be showcasing its rebrand and the latest developments in Key2 at Fleet & Mobility Live 2025 at the NEC, Birmingham. Visitors are invited to meet the team at Stand C21 to explore how Jaama helps the UK’s leading fleets stay efficient, compliant, and ready for the future.