The new emblem, designed to symbolise Flexis' commitment to 'city-positive logistics', will be prominently displayed across its upcoming vehicle line-up, including the flagship 'Step-In' van, as the company prepares to bring its purpose-built electric vans to European roads.

Brand identity and vision

The reveal marks a significant milestone for Flexis. The emblem embodies the company’s forward-thinking vision where urban logistics not only operates more efficiently but also contributes positively to city environments. From cleaner air and quieter streets to real-time data that tracks progress and builds accountability, this approach reimagines logistics to be perfectly adapted for modern cities.

“At Flexis, we are dedicated to revolutionizing urban logistics by deeply understanding and addressing the unique needs of our customers in data, scalability, and fleet management. As the only OEM exclusively focused on this sector, our strategy is to leverage the full potential of electric and digital technologies to enable efficient, scalable, and sustainable solutions. Our emblem symbolizes our mission and value proposition”, explains Philippe Divry, CEO of Flexis.

“The design of the emblem goes beyond a simple logo — it embodies who we are and reflects our vision of ‘city-positive logistics’. We wanted a symbol that reflects the seamless integration between our vehicles, the cities they serve, and the daily experience of drivers. Our design approach focused on creating a visual signature that represents flexibility, adaptability, and the forward-thinking spirit of our team. This emblem is the first visible expression of Flexis’ commitment to innovate and support the evolving needs of all urban logistics players.” — Louis Morasse, Chief Designer, Flexis.

Commercial momentum in Europe

As the brand identity takes shape, Flexis is also making rapid progress on the commercial front. The company has now signed 20 Letters of Intent (LOIs) with leading European logistics providers, highlighting growing demand for its electric-first, city-ready delivery solutions.

Among these, Flexis today announces a new LOI with Milk & More, the UK’s leading doorstep delivery milk service. As part of the deal, Flexis will supply both the vehicles and its integrated software and services solution, supporting Milk & More’s electrification ambitions and reinforcing its commitment to sustainable, community-focused logistics. This latest development builds on previously announced LOIs in the UK with HIVED, as well as in France with Colis Privé and GLS France, and in Germany with DB Schenker and Buskow Logistics GmbH.

Integrated solutions for urban logistics

Flexis’ vision for decarbonizing the urban logistics sector goes beyond the hardware of electric vehicles and relies on embedded technology that will allow the vehicles to be integrated into logistics operating systems. In addition to the vehicles, the company is developing a range of software and connected solutions that are already being tested in customers’ operating systems and delivering promising results including energy savings and operational optimization. Today’s unveiling comes as Flexis moves closer to production, with vehicle names and embedded features set to be announced later in 2025.